Digital Marketing

The formula to
Attract New Customers

From your first ad to your next big breakthrough, our marketing services are built to grow with you. We blend smart strategy, sharp creativity, and real data to reach the right people, and turn attention into action.
digital marketing google ads social media ads
Marketing

360° Digital Marketing Solutions

From strategy and ads to content and analytics, we make sure every piece of your marketing puzzle fits perfectly. Our team brings together data, creativity, and clear goals to help you reach, engage and convert, so your brand stays one step ahead.

Digital Marketing Goals

Sales Increase

Your business revenue increases with the help of ads that drive customer conversions.

Web Traffic Increase

We are spreading the word through digital advertising and people is visiting your site.

Brand Awareness

The audience learns about your brand and its value, to actively choose it among your competitors.

Phone calls Increase

Digital advertising can increase telephone contact with your potential customers.

Google Ads Campaigns
with Maximum ROAS

Your Google Ads budget is an investment and we treat it like one. We setup and fine-tune ad campaigns that reach the right people, deliver the right message, and drive them to take action.
We adjust our strategy as your audience evolves, so your ads keep performing, and your budget keeps working harder for you.
  • Optimized for maximum click-through rates (CTR)
  • Focused on the highest return on ad spend (ROAS)
  • Cost per click (CPC) kept as low as possible
  • Ongoing campaign monitoring
  • Performance tracking through Google Analytics

Ads of all types
Search, Display & Video Ads

PPC (pay-per-click) ads like Google Ads don’t just stop at search results. They go wherever your audience is.
Our team manages every type of advertising to help your brand show up in all the right places:
  • Search Ads
    Get your business in front of people exactly when they’re searching for what you offer, through relevant keywords
  • Display Ads
    Eye-catching banners and visuals that follow your audience across the web
  • Video Ads
    Short, compelling videos that capture attention right on YouTube
Every business is unique, and so is every campaign we launch. We craft tailored advertising strategies based on your goals, industry, and audience, always focused on delivering the highest possible return on investment (ROI).

Social Media Ads that Reach the Right People

Effective social media advertising means your message reaches the people who actually matter. The ones most likely to engage, click, and convert.

One of the biggest advantages of social ads is precise targeting. We can reach audiences by interests, age, location, gender, and more, so your budget is spent on the people who care for your service or product.

Our experienced team setups, runs, and fine-tunes campaigns that fit your business and your audience, making sure every ad achieves your specific business goals:
  • Build Visibility and Brand Awareness
  • Boost Engagement and Grow your audience
  • Drive high-quality website traffic
  • Generate leads and Increase sales

From Strategy to Results
How do we do it?

We handle every part of your paid social advertising.
Whether it’s Facebook, Instagram, YouTube, TikTok or beyond, we make sure your business shows up where your audience is.
  • Account Setup (Meta Business Manager)
    We set up and manage your accounts for full control and transparency
  • Campaign Design
    We craft eye-catching visuals and scroll-stopping ad copy that get attention and drive clicks
  • Pixel Integration (Facebook, TikTok etc.)
    We install and configure the scripts on your website/e-shop, so we can track, analyze, and turn visitors into buyers
  • Social Shops & Product Catalogs
    We build product catalogs and shops directly on Facebook and Instagram, making it easy for your audience to buy
  • Performance Tracking
    We monitor key stats and insights, refining every campaign to deliver better results, month after month
automations marketing

FAQs

No guesswork — You Got Questions?
We’ve got answers.

No. Running Google Ads won’t directly change your website’s organic (unpaid) ranking in Google Search results. 

Google Ads helps your site appear at the top or bottom of search pages as a paid ad, but it doesn’t influence where your website ranks in the organic search listings. That’s the role of SEO (Search Engine Optimization), which is a longer-term strategy focused on improving your site’s visibility through quality content, backlinks, and technical optimization.

The good news? You can run Google Ads and invest in SEO at the same time. Together, these strategies increase your overall online presence and help you reach more potential customers, whether they click on ads or organic search results.

How much does advertising on Google cost?

There’s no fixed cost for Google Ads. Your total cost includes your ad spend (the budget you invest directly in Google) and the monthly management fee for our team to plan, setup, run, and optimize your campaigns. Learn more here.

What ad-spend / budget is needed for Google Ads?

The ideal ad budget depends on factors like your industry, your goals, your target audience, and how competitive your keywords are. Some businesses spend a few hundred euros per month, while others invest thousands.

Our team will help you set a realistic budget, choose the right strategy, and get the best possible results for every euro you spend, so you’re never wasting money.

Which social media is best for advertising?

Your business needs to show up where your audience spends time, and every social platform plays by its own rules. Each one has different strengths, targeting options, and costs to consider.

That’s where we come in. We study your goals, your audience, and your budget, then build a custom advertising plan that makes the most of every platform, so you reach the right people, at the right time, for the best possible return.

What is the cost of social media advertising?

There’s no one-size-fits-all price tag for digital advertising, and that’s a good thing. The cost of a campaign depends on a few key factors: how long it runs, how much you’re ready to invest up front, the type of ads you choose, and what products or services you’re promoting.

At Origilab, we work with you to build a budget that makes sense for your goals, and we make sure every euro works as hard as possible to bring results.

How quickly will I see results from ad campaigns?

Paid advertising campaigns can start driving traffic and leads a couple of days after launch.

However, the real power of platforms like Google Ads, emerges over time as the algorithm learns from user interactions and campaign data. Google’s algorithm significantly enhance campaign performance after 1-2 months of data collection.

For best results, campaigns need regular monitoring and optimization based on performance data. Our team continuously analyze and tweak your ads to improve targeting, lower costs, and increase conversions over time.

Can I run effective ads with a limited budget?

Some niches are very competitive, and the ideal budget is high. However, even small budgets can deliver some valuable results when campaigns are carefully targeted and managed. We focus on reaching the right audience, at the right time, to make sure the money you spend bring the best possible return.
When we consult with you, we always set clear and realistic expectations, so you understand the opportunities and the limitations of your budget from the very beginning.

Haikou

Role: Undiscovered Hero, Awaiting Their Call to Adventure

Your Quest (Should You Choose to Accept It):

  • Team up with a guild of creatives, coders, and communicators.
  • Help slay tight deadlines and defeat bugs with strategic thinking.
  • Forge meaningful connections with clients across realms (and time zones).
  • Add your own unique magic to projects that matter.
  • Level up your skills in a supportive, XP-rich environment.

Preferred Traits (But Not Required to Enter the Dungeon):

  • Natural charisma, high initiative, and a decent Wi-Fi connection.
  • Able to switch between solo missions and co-op play with ease.
  • Proficient in tools of your trade—whether it’s Figma, code, or coffee brewing.
  • A sense of humor strong enough to withstand the occasional “scope creep.”
  • You believe feedback is a buff, not a debuff.

Loot Drops Include:

  • A party that’s got your back (and your bugs).
  • Remote-friendly flexibility (because even adventurers need a home base).
  • XP, mentorship, and a chance to shape your role as you go.
  • Occasional memes, always good vibes.

Haikou

Role: Pâté Tester, Animal Companion, Input Device Tester (sleeps on keyboards)

Responsibilities:

  • Expert-level napping in sunbeams and on keyboards.
  • Providing purr-fectly timed distractions during crucial coding sessions.
  • Demanding regular treat breaks and head scratches.
  • Offering silent (and often judgmental) commentary on code quality.
  • Occasionally initiating surprise reboots by walking across power buttons.

Special Skills:

  • Expert in password protection (mostly by sitting on keyboards).
  • Can detect the opening of a can of tuna from three rooms away.
  • Master of lap warming.
  • Uncanny ability to appear exactly where you need to place your coffee.

Naya

Role: Customer Relationship Bard, Keeper of Client Harmony

Responsibilities:

  • Serenading clients with updates that actually make sense.
  • Composing beautifully worded replies faster than most write “Hi.”
  • Turning client chaos into collaborative symphonies.
  • Balancing internal and external expectations like a true performer.
  • Keeping morale high with charm, wit, and a well-timed meme.

Special Skills:

  • Wields the enchanted “Email Lute” to calm even the most anxious stakeholders.
  • Can recite entire project timelines from memory (and with flair).
  • Natural 20 in charisma checks—clients just trust her.
  • Expert in “Active Listening”—an ancient art passed down by wise consultants.
  • Summons instant clarity in the middle of confusion battles.

Panos

Role: Keyboard Knight, Full-Stack Ninja

Responsibilities:

  • Translating client requests into elegant (mostly) and functional code.
  • Conjuring databases out of thin air.
  • Weaving intricate backend logic.
  • Crafting responsive front-ends that don’t break.
  • Debugging with the patience of a saint (or someone heavily caffeinated).

Special Skills:

  • Fluent in multiple programming languages (including ancient JavaScript dialects).
  • Uncanny ability to find the one line of code causing
    all the problems (after days of searching).
  • Can estimate project timelines with a margin of error of +/- a week.
  • Possesses the legendary “copy-paste” superpower.
  • Can explain complex technical concepts in (mostly) plain English/Greek.

Stavros

Role: Color Alchemist, Font Wizard, Pastry Devourer (“just a small bite”).

Responsibilities:

  • Maintaining an encyclopedic knowledge of fonts (and disagreeing with your choices).
  • Strategically arranging visual elements for maximum impact (and client approval).
  • Casting protection spells to navigate the treacherous waters
    of client feedback (“Can we make the logo bigger?”).
  • Braving the depths of stock photo websites in search of the least cheesy images.
  • Endlessly tweaking gradients and shadows.

Special Skills:

  • Uncanny ability to make things “pop” (sometimes a little *too* much).
  • Master of the “Lorem Ipsum” placeholder.
  • Pays attention to his color palettes (almost) as much as his Spotify playlists.
  • Knows how to make a brand identity sing (or at least hum nicely).

Harrys

Role: System Sorcerer, Data Architect, Logic Weaver

Responsibilities:

  • Sculpting robust backend infrastructure from abstract ideas.
  • Safeguarding the digital treasures within the database
    (and silently judging inefficient queries).
  • Untangling knotty logic with the precision of a master craftsman.
  • Translating human requests into machine-readable incantations.
  • Casting digital sorcery to ensure data integrity and system stability.

Special Skills:

  • Master of the “clean code” spell, banishing bugs with a single keystroke.
  • Conjurer of custom scripts and plugins.
  • Has a sixth sense for impending server doom.
  • Summoner of the “Ctrl+Z” command.